How to think like a Journalist: Pyramids

You may have come across the five Ws of writing: Who, what, when, where, why (and how). A story is not complete without the five.

In a news story, the five Ws should be at the top of the story, within the lead or at least within the first few paragraphs. Don’t leave readers guessing or you will lose them.

The most important elements of the story – the five Ws – should be written in the beginning (no cliffhangers allowed!). Supporting elements should be written lastly.

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